Celebrating the 50th anniversary of the adidas Superstar, I had the privilege to design and produce three very special displays for three very iconic Superstars.
Each footwear carries its own weight and cultural significance. The collection includes the following (from left to right): the Run DMC Superstar, a vintage 80s Superstar, and the Portland Trail Blazers Superstar.
To add another layer of narrative, we collaborated with Dot Dot Dash to create an AR experience for each footwear. The story and history of each shoe comes life when audience view the displays through an IPad.
Art Direction, Design & Production: Kevin Hsiu
AR Experience & Production: Dot Dot Dash