Designed for the future of sport. The AlphaEdge 4D combines 3D-printing technology and premium materials to bring futuristic looks to life and give wearer an extra performance edge. Built on a sturdy custom-molded midsole, the shoe is ready to cushion and support feet exactly where needed. Every part of the unique lattice-like structure has been designed based on 17 years of athlete data.
Celebrating the launch of the AlphaEdge 4D, I was tasked to create a backdrop that aligns with the aesthetic of the footwear and its intricate sole. The background consists of 32 layers of lasercut stock paper that resembles the lattice-like sole. It is placed in a frosted acrylic box to allow light and shadows to slip through the lattice to create a theatrical presence.
Art Direction & Production: Kevin Hsiu