Each year adidas runs an internal exhibition to set the creative tone for the upcoming seasons. This project was a collaboration with the Brand Identity team and I was the key creative lead. The brief was simple and open-ended - use the letter XX (20) to create something beautiful and intricate.
The depth in the artwork is created by over 40+ layers of lasercut cardstock paper. The result creates contrast of light and shadows, inviting the viewers to step closer to appreciate the meticulous details. The artwork received high recognition and acknowledgement from both peers and the senior leadership team.
Art Direction, Design & Production: Kevin Hsiu